Anyone have benchmarks for consumer interest in home solar?

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Trying to get a rough sense of how demand has shifted over the last couple years. Even ballpark numbers would help.

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Amara Okafor · Answer

SEIA and Wood Mackenzie put out solid residential solar demand reports — their Q3 2023 data showed installer inquiry volumes up roughly 18% YoY before interest rate headwinds started softening things in late 2023. Google Trends is also a quick free sanity check; 'home solar installation' queries peaked mid-2022 and have been gradually tapering. If you need attitudinal data, Pew Research has tracked consumer openness to solar adoption over several years and is free to pull.

Anyone have benchmarks for consumer interest in home solar?

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