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The Last-Mile Revolution Is Just the Beginning: What Market Researchers Are Missing About Transport and Logistics
A Market in MetamorphosisThere is a tendency among market researchers to treat transport and logistics as an enabling infrastructure sector — important, but fundamentally reactive to the demands of th
How to Design a Comprehensive Competitive Intelligence Study for the Automotive Industry
Why Competitive Intelligence Is Uniquely Complex in AutomotiveThe automotive industry sits at the intersection of advanced manufacturing, consumer psychology, financial services, and rapidly accelerat
Plant-Based Boom to Premium Spirits: How Food & Beverage Brands Are Reshaping Consumer Research in 2024
The New Frontier of Food and Beverage Market ResearchThe global food and beverage market is undergoing one of its most dramatic transformations in decades. Valued at approximately $8.9 trillion in 202
Anyone used conjoint analysis for sustainable packaging decisions?
Trying to figure out how much consumers actually care about eco-friendly packaging vs. just saying they do. Wondering if conjoint is the right call here. Related reading:The Future of Packaging Is Bei
How do you track brand perception shifts during an EV launch?
Working on a project for a mid-size auto brand rolling out their first EV. Not sure if surveys alone will cut it or if we need something more ongoing. Related reading:The Future of Packaging Is Being
The Future of Packaging Is Being Rewritten Right Now — And Most Brands Are Unprepared
A Market at an Inflection PointThe global packaging industry has always been easy to overlook — a functional afterthought sandwiched between product development and logistics. But in 2024, packaging h
How to Conduct Rigorous Market Research in the Agriculture Sector: A Step-by-Step Methodology Guide
Why Agricultural Market Research Demands a Specialized ApproachAgriculture sits at the intersection of biology, climate science, economics, and policy — making it one of the most methodologically dema
Global Energy Transition Market 2024: Key Growth Drivers, Investment Trends, and What Researchers Need to Know
The Energy Sector's Pivotal Moment: A Market Research OverviewThe global energy and power market is undergoing one of the most profound structural transformations in its history. Driven by decarboniza
Anyone used conjoint analysis for industrial equipment purchasing decisions?
Trying to figure out which product features actually drive B2B buyers in the heavy machinery space. Wondering if conjoint even works well here or if interviews are better. Related reading:Shifting She
Best way to survey patients without leading them toward a specific answer?
Designing a questionnaire for a med device client and want to avoid bias creeping into the wording. Any templates or rules of thumb you use? Related reading:"Data Alone Won't Feed the World": A Conver
How do you estimate market size for a niche defence electronics segment?
Working on a TAM/SAM breakdown for radar components and the public data is pretty sparse. Any tricks for filling the gaps? Related reading:The Last Mile Revolution Is Only Half the Story: Why Transpor
Best way to track chip shortage impact on customer buying behavior?
We're seeing weird demand patterns and want to figure out if customers are switching brands or just delaying purchases. What methods are people using for this kind of thing? Related reading:"Data Alon
Anyone researched how EV buyers actually decide between brands?
Trying to understand the decision drivers for first-time EV buyers — is it mostly range anxiety, price, or brand trust? Curious if anyone has good segmentation data on this. Related reading:The Last M
What's a quick way to test price sensitivity for a new snack brand?
Launching a premium snack line and not sure if we should do a full conjoint or just a simpler survey. Budget is tight so looking for the most practical option. Related reading:Shifting Shelves: How Ev
Anyone used conjoint analysis to test sustainable packaging preferences?
Need to figure out how much consumers will actually pay more for eco-friendly packaging vs just saying they will. Curious if conjoint is worth the effort here. Related reading:Shifting Shelves: How Ev
Best way to survey freight companies about last-mile pain points?
Working on a project around last-mile delivery and need to get honest feedback from fleet operators. Wondering if surveys actually work or if interviews are better. Related reading:"Data Alone Won't F
How do you size a market for a new B2B SaaS product?
Trying to estimate TAM for a niche cybersecurity tool and not sure whether to go top-down or bottom-up. Any tips from people who've done this before? Related reading:The Last Mile Revolution Is Only H
How do you forecast demand for residential solar panels in new markets?
Working on a market entry project for a solar company and not sure where to start with demand estimation. Any go-to frameworks or data sources you've used?
How do you track why people switch car brands after buying?
Trying to figure out what's pulling customers away post-purchase. Not sure if surveys are the right tool here or if there's something better.
How do you track shifting snack preferences without blowing your budget?
Working on a project for a mid-size snack brand and need to keep tabs on trends without a huge panel spend. Any scrappy methods that actually work?