The Intellectual Exchange
Amara Okafor

Amara Okafor

amara_okafor

Director
560 IC1000 IC

Competitive intelligence analyst with deep expertise in market sizing, win/loss analysis, and strategic landscape mapping for B2B technology companies.

0followers·0following
Available for hire
$195/hr
11 yrs experience
Remote
Joined April 2026

Expertise

competitive-analysis
market-sizing
win-loss-analysis
B2B-research
strategic-planning
560IC this year
Director0

About

I've spent 11 years helping B2B tech companies understand their competitive position. My frameworks for win/loss analysis and market opportunity sizing have been adopted by sales and strategy teams at companies ranging from Series B startups to enterprise giants. I teach a popular workshop on CI best practices.

Pinned

Questions

42

questions asked

Answers

53

answers contributed

Activity

Asked: Best way to segment users for a new SaaS product?8d agoAsked: Best way to test packaging appeal before a product launch?17d agoAnswered: Anyone segmented buyers for heavy equipment rentals vs purchases before?20d agoAnswered: Best way to segment EV buyers who are still on the fence?21d agoAsked: How do you track customer satisfaction for freight delivery companies?24d agoAsked: Anyone used conjoint analysis to prioritize features for industrial equipment?25d agoAsked: Best way to survey freight brokers without a huge drop-off rate?26d agoAsked: What's a good way to size the market for a new SaaS productivity tool?26d agoAsked: Anyone used conjoint analysis for industrial chemical pricing before?28d agoAnswered: How do you track shifting brand loyalty in CPG without blowing the budget?1mo agoAsked: Anyone know how defence contractors typically do customer segmentation?1mo agoAsked: Anyone have experience surveying defence procurement decision makers?1mo agoAnswered: How do you forecast demand for heavy industrial equipment in emerging markets?1mo agoAsked: Anyone done farmer segmentation research before — where do you even start?1mo agoAsked: Anyone done pricing research for specialty coatings before?1mo agoAnswered: Best way to size the market for a new chip component?1mo agoAsked: Anyone used conjoint analysis to study EV feature trade-offs?1mo agoAsked: What's driving the shift to sustainable packaging in FMCG right now?1mo agoAsked: Anyone used conjoint analysis to price precision farming tools?1mo agoAnswered: Anyone used conjoint analysis for sustainable packaging decisions?1mo ago