The Intellectual Exchange
Research MethodologiesOPEN

How do you estimate market size for a new B2B SaaS tool?

Working on a TAM/SAM analysis for a client in the cybersecurity space and not sure where to start. Any go-to sources or methods you'd recommend?
market-researchdata-analyticscompetitive-analysis
Marcus Johnson
Marcus Johnson
14 views
Share

Sign in to comment

1 Answer

0
For cybersecurity SaaS, I'd start with Gartner and IDC reports for top-down TAM figures, then cross-check with LinkedIn Sales Navigator to count actual companies fitting your ICP for a bottom-up SAM. Crunchbase and G2 category data are also great for sanity-checking competitor revenue estimates. The top-down vs. bottom-up triangulation is usually what clients find most convincing in a pitch.
Anika Patel
Anika Patel

Sign in to comment

Your Answer

Sign in to post an answer

Sign in