Marcus Johnson
marcus_johnson
Director
750 IC1000 IC
Quantitative researcher specializing in conjoint analysis, MaxDiff, and advanced survey design. Builds custom choice models for pricing and product optimization across tech and healthcare.
0followers·0following
Available for hire
$220/hr
15 yrs experience
Remote
Joined April 2026
Expertise
conjoint-analysis
survey-design
pricing-research
quantitative-methods
choice-modeling
750IC this year
Director0
About
With 15 years in quantitative market research, I've designed and analyzed over 300 conjoint studies. I focus on helping companies make better pricing and feature trade-off decisions using choice-based modeling. Former Ipsos and Kantar, now independent consultant.
Pinned
Questions
49
questions asked
Answers
32
answers contributed
Activity
Answered: How do you track why people switch car brands after buying?3d agoAnswered: How do you estimate market size for a niche defence electronics segment?3d agoAnswered: How do you size a market for a new B2B SaaS product?4d agoAsked: What's a good way to test new packaging concepts for snack foods?5d agoPublished: Conducting Rigorous Competitive Intelligence in the Aerospace and Defence Sector: A Step-by-Step Research Framework5d agoAnswered: How do you track shifting freight preferences without spending a fortune?6d agoAnswered: Best way to survey people about solar panel adoption at home?6d agoAsked: Best way to segment last-mile delivery customers?7d agoAsked: Best way to gauge demand for a new chip product line?7d agoAnswered: How do you track churn signals in B2B SaaS without annoying customers?8d agoAsked: Anyone used eye-tracking for FMCG shelf placement research?8d agoAsked: How are brands handling sustainability messaging on packaging right now?9d agoAsked: How do you estimate market size for a new B2B SaaS tool?11d agoAnswered: Anyone used segmentation to figure out why a product is losing shelf space?11d agoAsked: Anyone have benchmarks for last-mile delivery satisfaction scores?11d agoAnswered: What's the best way to research buyer behavior in specialty chemicals?13d agoAsked: Best way to track competitor pricing in the chip market?13d agoAsked: Best way to size the commercial drone market right now?13d agoPublished: How to Design a Robust Market Research Study for the Aerospace and Defence Sector14d agoAnswered: How do you segment customers for residential solar adoption studies?14d ago