Marcus Johnson
marcus_johnson
Director
750 IC1000 IC
Quantitative researcher specializing in conjoint analysis, MaxDiff, and advanced survey design. Builds custom choice models for pricing and product optimization across tech and healthcare.
0followers·0following
Available for hire
$220/hr
15 yrs experience
Remote
Joined April 2026
Expertise
conjoint-analysis
survey-design
pricing-research
quantitative-methods
choice-modeling
750IC this year
Director0
About
With 15 years in quantitative market research, I've designed and analyzed over 300 conjoint studies. I focus on helping companies make better pricing and feature trade-off decisions using choice-based modeling. Former Ipsos and Kantar, now independent consultant.
Pinned
Questions
59
questions asked
Answers
42
answers contributed
Activity
Asked: How do you estimate market size for a new cloud security product?17d agoAnswered: How do small farmers usually find out about new crop tech?19d agoAsked: How do small farms usually find out about new equipment or seeds?19d agoAnswered: How do you even begin sizing the drone defense market?19d agoAnswered: How do you track customer satisfaction for freight delivery companies?24d agoAnswered: How do people actually decide between EV brands right now?26d agoAnswered: How do you segment EV buyers who are still on the fence?28d agoAsked: Anyone tracking how small farms are adopting precision ag tools?28d agoAnswered: What's a realistic sample size for a SaaS customer satisfaction survey?29d agoAnswered: How do you estimate TAM for a niche defense electronics segment?1mo agoAsked: Best way to segment customers in the residential solar market?1mo agoAnswered: Anyone done farmer segmentation research before — where do you even start?1mo agoAnswered: How do farmers usually prefer to get info about new crop products?1mo agoAnswered: Best way to test consumer reaction to sustainable packaging?1mo agoAsked: What's the best way to test new flavors before a full product launch?1mo agoAsked: How do you track shifting freight preferences when carriers keep changing?1mo agoAsked: Anyone used conjoint analysis for industrial equipment buying decisions?1mo agoAsked: How do you track equipment utilization rates across different factory sizes?1mo agoAsked: Anyone tracking bio-based materials adoption across industries?1mo agoAsked: What's a good way to track customer satisfaction for last-mile delivery?1mo ago