How do you track emerging trends in specialty coatings markets?

Question

Working on a project for an industrial coatings client and not sure where to start beyond the usual trade publications. Any good sources or methods people are using?

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Anika Patel · Answer

Beyond trade pubs like CoatingsTech and PCI Magazine, I'd dig into patent filings (Google Patents or Derwent) to catch what R&D teams are actually working on before it hits the market. Supplier earnings calls and investor decks from companies like PPG, Sherwin-Williams, or Axalta are goldmines too — they openly discuss where they're betting growth. Also worth setting up Google Alerts on specific chemistries or end-use segments you care about.

How do you track emerging trends in specialty coatings markets?

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