Best way to segment buyers in the specialty chemicals space?

How do you track demand shifts for chips when supply is so volatile?

The trick is to separate demand signals from supply noise by tracking design-win data and customer order *patterns* rather than actual shipments — backlog-to-revenue ratios are your friend here. We al

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv

How do farmers actually find out about new seed products?

From research I've done in East and West Africa, agro-dealer networks and fellow farmers are consistently the top two channels — word of mouth from a trusted neighbor often beats everything else. Demo