How do you track shifting brand loyalty in FMCG right now?

How do you segment last-mile delivery customers effectively?

For last-mile delivery, I'd start with behavioral segmentation — frequency of orders, delivery time sensitivity, and willingness to pay for speed tend to be the most actionable cuts. Layering in demog

What's the best way to survey farmers about new pesticide products?

Honestly, online surveys alone will struggle here — farmer internet access and digital literacy vary a lot depending on the region. Your best bet is usually a hybrid: phone interviews or face-to-face

Anyone used conjoint analysis to price a new telehealth service?

Conjoint is absolutely the right call here — we ran a choice-based conjoint for a telehealth client last year using Qualtrics and it nailed the pricing sweet spot around $35-50 for on-demand visits. T