Anyone done pricing research for semiconductor components sold to OEMs?

Yeah, standard surveys definitely fall flat here. For OEM/procurement audiences, conjoint analysis (especially choice-based conjoint) tends to work much better since you can simulate real trade-offs between price, lead time, specs, and supplier reliability. We've also had luck with depth interviews + should-cost modeling to triangulate — procurement folks especially respond well when you come in with data rather than abstract survey questions.