Anyone have benchmarks for sustainable packaging adoption rates?

Question

Trying to figure out how fast brands are actually switching to eco-friendly packaging. Would love some recent data or even rough estimates.

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Wei Zhang · Answer

From what I've tracked, adoption rates vary wildly by sector — food & beverage is around 30-40% switched or actively transitioning, while beauty/personal care is closer to 50%+ in premium segments. McKinsey and NielsenIQ have published recent reports on this (2022-2023) that are worth pulling. Mintel also has category-specific data if you need to get granular.

Anyone have benchmarks for sustainable packaging adoption rates?

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