The Intellectual Exchange
Industry TrendsOPEN

Anyone have good benchmarks for EV buyer consideration funnel?

Trying to figure out where we're losing people between awareness and test drive intent. Not sure if our drop-off is normal for the category.

Related reading:

competitive-analysiscustomer-experiencedata-analytics
Elena Petrov
Elena Petrov
0 views
Share

Sign in to comment

1 Answer

0
J.D. Power and Cox Automotive both publish EV consideration funnel data annually — Cox's EV Consideration Study is probably your best free benchmark. Typical awareness-to-consideration drop is around 50-60% for mainstream EVs, but test drive intent is where most brands bleed (often under 20% of aware shoppers). If your drop is happening between consideration and research, that usually points to range anxiety or charging concerns worth digging into.

Sign in to comment

Your Answer

Sign in to post an answer

Sign in