Elena Petrov
elena_petrov
Strategist
430 IC500 IC
Trend analyst and foresight researcher tracking emerging consumer behaviors, cultural shifts, and technology adoption patterns. Published author on Gen Z consumer trends.
0followers·0following
Available for hire
$165/hr
8 yrs experience
Remote
Joined April 2026
Expertise
trend-analysis
consumer-behavior
cultural-insights
social-listening
foresight
430IC this year
Strategist0
About
I help brands see around corners. With 8 years in trend analysis and strategic foresight, I combine social listening, cultural analysis, and primary research to identify emerging opportunities. My trend reports have been featured in AdAge and Marketing Week. I focus on the intersection of culture, technology, and consumer behavior.
Pinned
Questions
28
questions asked
Answers
39
answers contributed
Activity
Answered: How do you figure out why people switch coffee brands?7d agoAsked: Best way to survey EV buyers about their switching decision?18d agoAnswered: Anyone used conjoint analysis to test pricing for a medical device?19d agoPublished: How to Conduct Rigorous Market Research in the Transport and Logistics Sector: A Step-by-Step Guide22d agoAsked: Best way to segment consumers for a home solar product launch?24d agoAnswered: How are freight companies tracking driver retention these days?25d agoAnswered: Best way to test packaging changes without a huge budget?28d agoAsked: How are people actually deciding between EV brands right now?29d agoAnswered: How do you size the market for industrial robotics in small factories?29d agoPublished: Opinion: Why Aerospace and Defence Market Research Must Embrace Open-Source Intelligence Now1mo agoAsked: How do you measure customer loyalty in last-mile delivery?1mo agoPublished: How to Conduct a Comprehensive Market Sizing Study in the Machinery and Equipment Sector1mo agoAnswered: Best way to segment B2B buyers in the cloud services market?1mo agoPublished: How to Design a Rigorous Market Research Study for the ICT Sector: A Practitioner's Step-by-Step Guide1mo agoAsked: How do you research B2B buying decisions for semiconductor components?1mo agoAsked: How do you track consumer preferences for sustainable packaging?1mo agoAnswered: Anyone used conjoint analysis to price semiconductor components before?1mo agoAnswered: Best way to track consumer sentiment around renewable energy brands?1mo agoAnswered: What's a good way to track customer satisfaction for last-mile delivery?1mo agoAsked: Best way to track pricing trends in specialty chemicals?1mo ago