Anyone used social listening to track CPG trends lately?

Question

We're trying to spot emerging ingredient trends before they hit the mainstream. Wondering if social listening tools are actually worth it for this.

Related reading:"The Data Doesn't Lie, But It Often Misleads": A Conversation with Automotive Market Research Veteran Dr. Renata SolbergThe Patient Is the Product: Why Healthcare Market Research Must Fundamentally Reinvent Itself

Priya Sharma · Answer

Yes, absolutely worth it for ingredient trends! We use Brandwatch and Sprout Social to track hashtag velocity and Reddit/TikTok chatter around niche ingredients — things like tallow or sea moss were blowing up on social 6-12 months before hitting mainstream shelves. The key is setting up Boolean searches around pain points (like 'gut health' or 'seed oils') rather than just tracking ingredient names directly.

Anyone used social listening to track CPG trends lately?

1 Answer

Your Answer

Related Content