Priya Sharma
priya_sharma
Director
620 IC1000 IC
Consumer insights strategist with 12 years of experience in FMCG and retail sectors. Specializes in ethnographic research, shopper behavior studies, and translating qualitative findings into actionable brand strategies.
0followers·0following
Available for hire
$185/hr
12 yrs experience
Remote
Joined April 2026
Expertise
consumer-insights
ethnographic-research
brand-strategy
qualitative-methods
shopper-behavior
620IC this year
Director0
About
I lead consumer insights programs for Fortune 500 brands, blending traditional qualitative methods with digital ethnography. My work has shaped product launches across 15+ markets. I'm passionate about uncovering the 'why' behind purchase decisions and helping teams move beyond surface-level survey data.
Pinned
Questions
45
questions asked
Answers
28
answers contributed
Activity
Answered: How do you track brand perception shifts during an EV launch?2d agoAsked: How do you estimate demand for residential solar in a new market?4d agoAsked: How do you segment EV buyers vs traditional car shoppers?6d agoAsked: Best way to do competitive analysis for a niche chip segment?6d agoAnswered: How do you research defense contractor preferences when buyers are hard to reach?7d agoAsked: Anyone done pricing research for EV accessories lately?8d agoAsked: Best way to segment customers for a residential solar survey?9d agoAnswered: How do you figure out what actually drives car buyers to switch brands?9d agoAsked: How do you figure out why people switch snack brands?10d agoAsked: What's the best way to track consumer preferences for sustainable packaging?10d agoAsked: How do you segment last-mile delivery customers without overcrowding your data?10d agoAnswered: How do farmers usually prefer to give feedback on new equipment?11d agoAsked: How do you forecast demand for heavy equipment in emerging markets?11d agoAnswered: How do you track whether a rebrand actually changed how people feel about a product?12d agoAnswered: Best way to measure brand awareness for a new SaaS product?12d agoAnswered: How do you track shifting consumer preferences in sustainable packaging?13d agoAnswered: How do you track consumer sentiment around residential solar adoption?13d agoAsked: Best way to test price sensitivity for a new household product launch?14d agoAsked: Best way to test consumer reactions to sustainable packaging changes?14d agoAsked: Best way to research customer priorities for drone defence systems?15d ago