Priya Sharma
priya_sharma
Director
620 IC1000 IC
Consumer insights strategist with 12 years of experience in FMCG and retail sectors. Specializes in ethnographic research, shopper behavior studies, and translating qualitative findings into actionable brand strategies.
0followers·0following
Available for hire
$185/hr
12 yrs experience
Remote
Joined April 2026
Expertise
consumer-insights
ethnographic-research
brand-strategy
qualitative-methods
shopper-behavior
620IC this year
Director0
About
I lead consumer insights programs for Fortune 500 brands, blending traditional qualitative methods with digital ethnography. My work has shaped product launches across 15+ markets. I'm passionate about uncovering the 'why' behind purchase decisions and helping teams move beyond surface-level survey data.
Pinned
Questions
56
questions asked
Answers
37
answers contributed
Activity
Asked: How are people actually researching home solar these days?7d agoPublished: Plant-Based Revolution: How Market Researchers Are Decoding the $77 Billion Food and Beverage Shift18d agoAsked: How do you track consumer sentiment shifts around EV adoption?18d agoAnswered: How do you research why people switch car brands after just one purchase?21d agoAsked: Best way to test packaging changes without running a full conjoint study?22d agoAnswered: Best way to run a pricing study for industrial machinery?23d agoAsked: What's the fastest way to track specialty chemical pricing trends?24d agoAsked: Best way to do pricing research for a new chip product?25d agoAsked: What's a realistic sample size for a SaaS customer satisfaction survey?28d agoAsked: What's a quick way to measure brand loyalty for a new detergent line?1mo agoAnswered: What's the best way to test new packaging without a full launch?1mo agoAsked: Best way to gauge demand for new industrial equipment in a niche market?1mo agoAnswered: What's driving growth in bio-based plastics right now?1mo agoPublished: Global Aerospace and Defence Market Outlook 2024–2030: Key Growth Drivers, Emerging Technologies, and Research Imperatives1mo agoPublished: Navigating the Skies: Market Research Strategies Reshaping the Global Aerospace and Defence Industry in 20241mo agoAsked: How do you track consumer preferences shifting toward sustainable packaging?1mo agoAsked: Best way to test consumer reaction to sustainable packaging?1mo agoAnswered: How do you research B2B buying decisions for semiconductor components?1mo agoAsked: Best way to segment patients vs. caregivers in a survey?1mo agoPublished: Decoding the Conscious Consumer: How Sustainability Is Reshaping the Consumer Goods Market in 20241mo ago