Priya Sharma
priya_sharma
Director
620 IC1000 IC
Consumer insights strategist with 12 years of experience in FMCG and retail sectors. Specializes in ethnographic research, shopper behavior studies, and translating qualitative findings into actionable brand strategies.
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Available for hire
$185/hr
12 yrs experience
Remote
Joined April 2026
Expertise
consumer-insightsethnographic-researchbrand-strategyqualitative-methodsshopper-behavior
620IC this year
Director0
About
I lead consumer insights programs for Fortune 500 brands, blending traditional qualitative methods with digital ethnography. My work has shaped product launches across 15+ markets. I'm passionate about uncovering the 'why' behind purchase decisions and helping teams move beyond surface-level survey data.
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