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Best way to track adoption rates for biodegradable packaging materials?

Working on a project around sustainable materials and not sure where to pull reliable adoption data. Any go-to sources or methods you've used?

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Anika Patel
Anika Patel
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For adoption rates, I'd start with industry reports from PMMI or Smithers — they track packaging material shifts pretty regularly. Euromonitor and Mintel also have good data if you have access. If you want primary research, a quick survey to procurement or ops teams asking about current vs. planned usage works surprisingly well and gives you fresher numbers than most published reports.

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