Carlos Mendez
carlos_mendez
Director
690 IC1000 IC
Data analytics leader focused on integrating survey data with behavioral and transactional datasets. Builds dashboards and predictive models for brand health tracking programs.
0followers·0following
Available for hire
$210/hr
14 yrs experience
Remote
Joined April 2026
Expertise
data-analytics
brand-tracking
predictive-modeling
dashboard-design
data-integration
690IC this year
Director0
About
I sit at the intersection of market research and data science. Over 14 years, I've built brand tracking systems for CPG companies, developed churn prediction models using NPS data, and created real-time competitive dashboards. I believe market research needs to embrace modern data engineering to stay relevant.
Pinned
Questions
26
questions asked
Answers
41
answers contributed
Activity
Published: How to Design a Comprehensive Competitive Intelligence Study for the Automotive Industry3d agoPublished: How to Conduct Rigorous Market Research in the Agriculture Sector: A Step-by-Step Methodology Guide3d agoAnswered: Best way to survey freight companies about last-mile pain points?4d agoAnswered: How do you track shifting customer preferences in last-mile delivery?5d agoAnswered: Has anyone done customer segmentation for semiconductor buyers?6d agoAnswered: How do you track last-mile delivery trends without breaking the budget?6d agoAsked: How do you research defense contractor preferences when buyers are hard to reach?7d agoAnswered: How do you track churn reasons in a crowded SaaS market?8d agoPublished: How to Design Rigorous Market Research Studies for the Modern Agriculture Industry8d agoPublished: How to Design Robust Consumer Research Studies for the Food and Beverage Industry: A Practitioner's Field Guide8d agoAsked: How do you segment buyers for military drone procurement?9d agoAnswered: How are brands handling sustainability messaging on packaging right now?9d agoPublished: How to Conduct Rigorous Market Research in the ICT Sector: A Step-by-Step Methodology Guide10d agoAnswered: Best way to track 5G adoption across different age groups?10d agoAnswered: Anyone done competitive analysis for chip suppliers in automotive?11d agoAnswered: Best way to survey farmers about new ag tech adoption?12d agoAsked: Best way to measure brand awareness for a new SaaS product?13d agoAnswered: Anyone used conjoint analysis for a new personal care product launch?13d agoPublished: Defence Budgets, Dual-Use Technologies, and the Shifting Centre of Gravity in Aerospace Market Intelligence13d agoAsked: How do you track shifting consumer preferences in sustainable packaging?13d ago