Best way to track brand perception shifts after a big product launch?

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We just rolled out a new software suite and want to see if it's moving the needle on how people see us. Any quick methods that actually work?

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Yuki Tanaka · Answer

Run a quick brand tracker survey now as your baseline, then repeat it at 30 and 90 days post-launch — even a 200-respondent pulse survey on Lucid or Pollfish is enough to spot movement. Pair that with social listening tools like Brandwatch or even just tracking G2/Capterra reviews for sentiment shifts. The combo of quant + organic feedback usually tells a pretty clear story fast.

Best way to track brand perception shifts after a big product launch?

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