Sarah Mitchell
sarah_mitchell
Director
720 IC1000 IC
Focus group moderator and qualitative research specialist with expertise in healthcare, pharma, and patient experience studies. Certified in multiple projective techniques.
0followers·0following
Available for hire
$200/hr
16 yrs experience
Remote
Joined April 2026
Expertise
focus-groups
qualitative-research
healthcare-research
patient-experience
moderation
720IC this year
Director0
About
I've moderated over 500 focus groups and 2,000+ in-depth interviews across healthcare and pharma. My specialty is making patients and HCPs comfortable discussing sensitive topics. I also train junior researchers in moderation techniques and qualitative analysis using frameworks like thematic analysis and grounded theory.
Pinned
Questions
31
questions asked
Answers
34
answers contributed
Activity
Asked: How do you track brand perception shifts during an EV launch?2d agoAsked: Anyone used conjoint analysis for industrial equipment purchasing decisions?2d agoAnswered: Anyone researched how EV buyers actually decide between brands?3d agoAnswered: What's a good way to test new packaging concepts for snack foods?4d agoAnswered: How do you estimate demand for residential solar in a new market?4d agoAsked: How do you estimate market size for last-mile delivery startups?5d agoAnswered: How do small farmers usually find out about new crop products?5d agoAnswered: Best way to do competitive analysis for a niche chip segment?6d agoAsked: How do you track churn reasons in a crowded SaaS market?7d agoAnswered: Anyone done pricing research for EV accessories lately?7d agoAsked: Best way to survey procurement teams about chip sourcing decisions?8d agoAnswered: Best way to segment B2B buyers for a new SaaS tool?11d agoAsked: What's the best way to track consumer sentiment around home solar?12d agoAsked: Anyone tracking defense contractor spending shifts after recent NATO budget changes?12d agoAsked: Anyone used conjoint analysis for chip pricing research?13d agoAsked: Anyone used conjoint analysis for specialty chemicals pricing before?13d agoAnswered: Best way to test price sensitivity for a new household product launch?14d agoAsked: How do you forecast demand for last-mile delivery in smaller cities?14d agoAsked: Best way to track shifting freight demand trends right now?15d agoAnswered: Anyone used conjoint analysis for pricing a home solar product?16d ago