Best way to track brand perception shifts after an EV launch?

For this kind of thing we typically run a brand tracker with a pre/post design — pulse surveys every 4-6 weeks hitting attributes like 'innovative,' 'forward-thinking,' 'trustworthy' with a consistent sample. Tools like Qualtrics or even Attest work well for this without breaking the budget. Make sure you're segmenting by EV considerers vs. non-considerers, that split usually tells the most interesting story.