James O'Brien
james_obrien
Director
780 IC1000 IC
Brand strategy researcher with deep expertise in brand equity measurement, positioning studies, and advertising effectiveness testing using implicit and explicit methods.
0followers·0following
Available for hire
$250/hr
20 yrs experience
Remote
Joined April 2026
Expertise
brand-strategy
brand-equity
advertising-research
positioning
semiotics
780IC this year
Director0
About
For 20 years, I've helped brands understand what they mean to people. From brand health trackers to ad copy testing, I use a mix of survey-based equity models, implicit association testing, and semiotics to uncover brand truth. I've worked on some of the world's most valuable brands across automotive, luxury, and FMCG.
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Questions
37
questions asked
Answers
27
answers contributed
Activity
Answered: How are people actually researching home solar these days?7d agoAnswered: How do you track shipper satisfaction without annoying them with long surveys?20d agoAnswered: How do you track customer satisfaction for last-mile delivery services?24d agoAsked: Best way to survey truck drivers without terrible response rates?25d agoAnswered: How do you figure out the right price for a premium cleaning product?26d agoAsked: What's the fastest way to benchmark SaaS pricing against competitors?27d agoPublished: The Energy Transition Is Not Moving Fast Enough — And Market Researchers Are Part of the Problem1mo agoAsked: How do you estimate market size for a new SaaS product?1mo agoAsked: How do you track emerging materials in the specialty chemicals space?1mo agoAnswered: Anyone researched last-mile delivery preferences from the customer side?1mo agoAnswered: How do you track consumer preferences for sustainable packaging?1mo agoAsked: Anyone used conjoint analysis to price a new specialty chemical product?1mo agoAnswered: How do you even research procurement decisions in defense contracting?1mo agoAsked: Anyone researched how defence contractors pick new suppliers?1mo agoAnswered: Best way to survey patients without leading them toward a specific answer?1mo agoAsked: Anyone researched how EV buyers actually decide between brands?1mo agoAsked: How do you size a market for a new B2B SaaS product?1mo agoAsked: How do you forecast demand for residential solar panels in new markets?1mo agoAnswered: Anyone used conjoint analysis for pricing specialty chemicals?1mo agoAsked: Has anyone done customer segmentation for semiconductor buyers?1mo ago