James O'Brien
james_obrien
Director
780 IC1000 IC
Brand strategy researcher with deep expertise in brand equity measurement, positioning studies, and advertising effectiveness testing using implicit and explicit methods.
0followers·0following
Available for hire
$250/hr
20 yrs experience
Remote
Joined April 2026
Expertise
brand-strategybrand-equityadvertising-researchpositioningsemiotics
780IC this year
Director0
About
For 20 years, I've helped brands understand what they mean to people. From brand health trackers to ad copy testing, I use a mix of survey-based equity models, implicit association testing, and semiotics to uncover brand truth. I've worked on some of the world's most valuable brands across automotive, luxury, and FMCG.
Activity
No activity yet