James O'Brien
james_obrien
Director
780 IC1000 IC
Brand strategy researcher with deep expertise in brand equity measurement, positioning studies, and advertising effectiveness testing using implicit and explicit methods.
0followers·0following
Available for hire
$250/hr
20 yrs experience
Remote
Joined April 2026
Expertise
brand-strategy
brand-equity
advertising-research
positioning
semiotics
780IC this year
Director0
About
For 20 years, I've helped brands understand what they mean to people. From brand health trackers to ad copy testing, I use a mix of survey-based equity models, implicit association testing, and semiotics to uncover brand truth. I've worked on some of the world's most valuable brands across automotive, luxury, and FMCG.
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Questions
31
questions asked
Answers
20
answers contributed
Activity
Answered: Best way to survey patients without leading them toward a specific answer?2d agoAsked: Anyone researched how EV buyers actually decide between brands?3d agoAsked: How do you size a market for a new B2B SaaS product?3d agoAsked: How do you forecast demand for residential solar panels in new markets?3d agoAnswered: Anyone used conjoint analysis for pricing specialty chemicals?4d agoAsked: Has anyone done customer segmentation for semiconductor buyers?5d agoAsked: How do you track last-mile delivery trends without breaking the budget?5d agoAnswered: Best way to measure EV brand switching intent right now?6d agoAnswered: What's a realistic sample size for a B2B survey in defence procurement?10d agoAnswered: How do you track shifting buyer preferences in the used EV market?10d agoAsked: How do farmers usually prefer to give feedback on new equipment?11d agoAsked: How do farmers usually prefer to get info about new seed products?12d agoAsked: How do you track demand shifts in the chip market without lagging data?14d agoAsked: How do defence contractors usually handle buyer persona research?15d agoAnswered: Best way to measure brand awareness for a new SaaS tool?17d agoAnswered: What's the fastest way to benchmark chip suppliers from a buyer's perspective?17d agoAsked: Anyone done competitive analysis for drone manufacturers before?18d agoAnswered: How do you track churn reasons in SaaS without annoying users?18d agoAsked: How do you track shifting consumer habits in personal care?18d agoAsked: How do you survey patients without making it feel clinical?19d ago