Best way to track brand perception shifts in defence contracting?

Question

Our client just won a major government contract and wants to know if it moved the needle on how they're perceived by other buyers. Not sure what method makes the most sense here.

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Yuki Tanaka · Answer

For defence contracting specifically, I'd run a quick wave of stakeholder interviews (10-15 procurement decision-makers) combined with a simple brand perception survey before and after — even a retrospective baseline works if you missed the pre-wave. LinkedIn sentiment tracking around the contract announcement can also give you a cheap leading indicator of how the news landed with industry peers.

Best way to track brand perception shifts in defence contracting?

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