Best way to track shifting freight demand trends right now?

Honestly, a combo works best here — use secondary data (FreightWaves, Cass Freight Index) to spot macro shifts first, then layer in a quick pulse survey with actual shippers to understand the *why* behind the numbers. Surveys alone right now are tricky because sentiment is still volatile and recall bias is real post-pandemic. Start with the data to anchor your hypotheses, then validate with 15-20 in-depth interviews if budget allows.