How do you forecast demand for residential solar panels right now?

Question

Trying to size the rooftop solar market for a client and not sure which demand signals to trust. Any go-to methods or data sources you'd recommend?

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Elena Petrov · Answer

For residential solar right now, I'd layer a few signals: SEIA's quarterly install data for baseline trends, utility rate increases by region (huge driver), and Google's Project Sunroof for addressable rooftop estimates. Honestly, ITC policy timelines are the wildcard — I'd model at least two scenarios around the 30% credit extension. What geography is your client focused on?

How do you forecast demand for residential solar panels right now?

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