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How do you track chip shortage impact on end-market demand?

Trying to figure out how to separate actual demand signals from supply-driven distortions in our forecasting. Anyone dealt with this before?

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Sarah Mitchell
Sarah Mitchell
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We triangulate end-customer sell-through data against distributor inventory levels to strip out the supply noise — if sell-through stays flat but orders spike, that's hoarding, not real demand. Also track design-win pipelines and customer order patterns (look for abnormal order multiples) as leading indicators. Gartner's demand signal repository approach is worth a look if you want a more structured framework.
Wei Zhang
Wei Zhang

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