How do you track consumer sentiment shifts in the solar energy space?

Honestly, surveys alone won't cut it here — solar decisions are pretty emotionally loaded, so I'd pair a quant survey (something like a 200-respondent tracker every quarter) with focus groups or even just 8-10 in-depth interviews. Social listening tools like Brandwatch or even just Reddit/r/solar can also surface organic sentiment shifts you'd never catch in a structured survey. The rooftop vs. community split tends to hinge a lot on trust and perceived control, which qualitative work surfaces way better.