How do you track shifting brand loyalty in consumer goods right now?

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Feels like people are switching brands way more post-inflation. Curious what methods others are using to keep tabs on this.

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Anika Patel · Answer

We've been running quarterly brand tracking surveys with a panel (around 500-800 respondents) and pairing that with loyalty card data from retail partners — the combo is way more revealing than either alone. Social listening tools like Brandwatch also flag sentiment shifts faster than surveys can. Honestly the biggest signal right now is repeat purchase rate dropping even when awareness stays flat.

How do you track shifting brand loyalty in consumer goods right now?

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