How do you track shifting freight preferences without spending a fortune?

Honestly, a lot of the signal is free if you know where to look — FreightWaves and DAT publish solid trend data, and LinkedIn groups for logistics managers are surprisingly candid about what they're shifting to and why. If you want primary data, a quick 5-question Typeform survey pushed through a freight broker network can get you 50-100 responses for almost nothing. That combo usually gives me enough directional insight without blowing a budget.