How do you track shifting snack preferences without blowing your budget?

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv

Anyone used conjoint analysis to price a new telehealth service?

Conjoint is absolutely the right call here — we ran a choice-based conjoint for a telehealth client last year using Qualtrics and it nailed the pricing sweet spot around $35-50 for on-demand visits. T

Best way to survey last-mile delivery customers without low response rates?

Timing is everything here — SMS surveys sent within 30 minutes of delivery consistently outperform email by 3-4x in my experience. Keep it to 1-2 questions max and use a tool like Delighted or Typefor