What's a good way to track shifting consumer tastes in craft beverages?

Beyond social listening, I'd look at Untappd or similar niche community platforms — the review data there is goldmine for spotting flavor language shifts before they hit mainstream. Also, partnering with 2-3 local bottle shops for quick monthly check-ins costs almost nothing and gives you real sell-through signal. Small syndicated trend reports from SPINS can fill gaps if budget allows.