What's the fastest way to track smartphone adoption rates by age group?

Question

Working on a quick report for a client in the mobile space and need reliable adoption data broken down by demographics. Any go-to sources or methods you'd recommend?

Related reading:The Electric Vehicle Inflection Point: Why Automotive Market Research Must Evolve or Become IrrelevantHow to Conduct Competitive Intelligence Research in the ICT Sector: A Step-by-Step Framework

Sarah Mitchell · Answer

Pew Research Center is my go-to for this — they publish annual smartphone adoption data broken down by age, income, and education, and it's free. eMarketer is faster if your client has a subscription and you need projections. If you need something more custom, a quick omnibus survey through a panel provider like Dynata can get you fresh cuts in under a week.

What's the fastest way to track smartphone adoption rates by age group?

1 Answer

Your Answer

Related Content