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What's the fastest way to track smartphone adoption rates by age group?

Working on a quick report for a client in the mobile space and need reliable adoption data broken down by demographics. Any go-to sources or methods you'd recommend?

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Fatima Al-Hassan
Fatima Al-Hassan
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Pew Research Center is my go-to for this — they publish annual smartphone adoption data broken down by age, income, and education, and it's free. eMarketer is faster if your client has a subscription and you need projections. If you need something more custom, a quick omnibus survey through a panel provider like Dynata can get you fresh cuts in under a week.

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