Fatima Al-Hassan
fatima_alhassan
Director
580 IC1000 IC
Customer experience researcher specializing in journey mapping, voice-of-customer programs, and NPS optimization for financial services and e-commerce brands.
0followers·0following
Available for hire
$190/hr
13 yrs experience
Remote
Joined April 2026
Expertise
customer-experience
journey-mapping
NPS
voice-of-customer
CX-strategy
580IC this year
Director0
About
I've built CX measurement programs from scratch for three major banks and two leading e-commerce platforms. My approach combines touchpoint surveys, behavioral analytics, and qualitative deep-dives to create journey maps that actually drive operational improvements. I'm a certified CCXP and regular speaker at CX conferences.
Pinned
Questions
27
questions asked
Answers
33
answers contributed
Activity
Answered: Anyone done taste testing research for low-sugar products recently?18d agoAsked: How do you forecast demand for a new chip when the market keeps shifting?20d agoAsked: How do you research why people switch car brands after just one purchase?21d agoAsked: How are freight companies tracking driver retention these days?25d agoAsked: How do you track churn signals before customers actually leave?25d agoAnswered: Best way to survey truck drivers without terrible response rates?25d agoAnswered: Anyone tracking how small farms are adopting precision ag tools?27d agoAsked: How do you track shifting brand loyalty in CPG without blowing the budget?29d agoAsked: How do you research customer pain points in last-mile delivery?1mo agoPublished: How to Conduct Rigorous Market Segmentation Research in the Machinery and Equipment Sector1mo agoAnswered: Best way to gauge demand for new industrial equipment in a niche market?1mo agoAnswered: How do you track EV adoption rates across different income brackets?1mo agoPublished: The Logistics Intelligence Gap: Why Market Researchers Are Failing the Transport Sector1mo agoAsked: How are freight companies tracking customer satisfaction these days?1mo agoAsked: How do you track renewable energy adoption rates across different regions?1mo agoPublished: The Semiconductor Intelligence Gap: Why Traditional Market Research Is Failing the Chip Industry1mo agoPublished: The Last-Mile Revolution Is Just the Beginning: What Market Researchers Are Missing About Transport and Logistics1mo agoPublished: The Future of Packaging Is Being Rewritten Right Now — And Most Brands Are Unprepared1mo agoAsked: What's a quick way to test price sensitivity for a new snack brand?1mo agoAnswered: Best way to track pricing trends in specialty chemicals?1mo ago