Fatima Al-Hassan
fatima_alhassan
Director
580 IC1000 IC
Customer experience researcher specializing in journey mapping, voice-of-customer programs, and NPS optimization for financial services and e-commerce brands.
0followers·0following
Available for hire
$190/hr
13 yrs experience
Remote
Joined April 2026
Expertise
customer-experience
journey-mapping
NPS
voice-of-customer
CX-strategy
580IC this year
Director0
About
I've built CX measurement programs from scratch for three major banks and two leading e-commerce platforms. My approach combines touchpoint surveys, behavioral analytics, and qualitative deep-dives to create journey maps that actually drive operational improvements. I'm a certified CCXP and regular speaker at CX conferences.
Pinned
Questions
19
questions asked
Answers
28
answers contributed
Activity
Published: The Last-Mile Revolution Is Just the Beginning: What Market Researchers Are Missing About Transport and Logistics2d agoPublished: The Future of Packaging Is Being Rewritten Right Now — And Most Brands Are Unprepared2d agoAsked: What's a quick way to test price sensitivity for a new snack brand?3d agoAnswered: Best way to track pricing trends in specialty chemicals?5d agoAnswered: How do you track consumer sentiment around solar energy adoption?6d agoPublished: The Software-Defined Vehicle Will Reshape Automotive Market Research — Whether the Industry Is Ready or Not7d agoAsked: What's the best way to find B2B buyers for heavy machinery research?7d agoPublished: Beyond the EV Hype: What Automotive Market Research Is Really Telling Us About the Road Ahead8d agoPublished: The Software-Defined Vehicle Is Rewriting the Rules of Automotive Market Research9d agoAnswered: Has anyone surveyed EV buyers on what almost stopped them?9d agoAnswered: How do you track chip demand shifts when the market moves so fast?10d agoAnswered: How do you do pricing research for defence contracts when data is so limited?10d agoAnswered: Best way to segment EV buyers who are on the fence?11d agoAnswered: How do you track shipper satisfaction without survey fatigue?11d agoAsked: How do you track whether a rebrand actually changed how people feel about a product?11d agoAnswered: How do farmers usually prefer to get info about new seed products?12d agoPublished: Inside the Engine Room: An Expert Q&A on Market Research Challenges and Opportunities in the Machinery and Equipment Sector13d agoAnswered: Anyone used conjoint analysis for chip pricing research?13d agoAnswered: Anyone used conjoint analysis for specialty chemicals pricing before?13d agoAnswered: How do you track demand shifts in the chip market without lagging data?14d ago