What's the quickest way to spot emerging flavor trends?

Question

Need to put together a trend report on beverage flavors for a client and don't have a huge budget. Curious what tools or shortcuts people use.

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Wei Zhang · Answer

Honestly, Google Trends + TikTok search is your best free combo — search flavor names and watch the trajectory over 90 days. I also check Mintel's free press releases and skim menus on Yelp/DoorDash for emerging regional flavors that haven't hit mainstream yet. Spoonshot is worth a look too if you can swing a short trial.

What's the quickest way to spot emerging flavor trends?

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