Anyone used conjoint analysis for a personal care product launch?

Question

Need to figure out which product attributes matter most to shoppers — ingredients, scent, price, brand. Curious if conjoint is overkill for this.

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Marcus Johnson · Answer

Conjoint is actually a great fit here — we ran a CBC study for a skincare launch with those exact four attributes and it gave us clear part-worth utilities showing price and ingredients drove ~70% of preference. Qualtrics or SurveyMonkey Genius can get you set up pretty quickly without needing a full research firm. Definitely not overkill if you're making real shelf or pricing decisions.

Anyone used conjoint analysis for a personal care product launch?

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