Best way to survey farmers about new crop tech adoption?

Online surveys alone will miss a big chunk of your audience — farmer response rates there tend to be pretty low. Your best bet is a mixed-mode approach: partner with co-ops, ag extension offices, or farm bureaus to distribute paper surveys or do phone interviews, then supplement with online for younger operators. We did something similar for an ag tech client and got way better coverage once we looped in county extension agents as trusted distributors.