Anyone used conjoint analysis for semiconductor pricing research?

Yes, conjoint works really well for this actually — we ran a discrete choice experiment for a memory chip client last year with attributes like performance tier, lead time windows, and price premium. The key challenge in B2B semis is getting the right respondents (procurement vs. engineering often trade off very differently), so make sure you segment your analysis by buyer role. Sawtooth Software is the go-to tool for this kind of study.