Anyone used conjoint analysis to price a new specialty chemical product?

Conjoint can absolutely work in niche B2B, but you don't need a huge sample — even 30-50 well-targeted respondents (procurement managers, formulators, whoever actually owns the buying decision) can give you solid willingness-to-pay data. I'd lean toward a simple CBC (choice-based conjoint) in Qualtrics with 3-4 key attributes like performance spec, lead time, and price tiers. The bigger challenge is usually getting those buyers to actually complete the survey, so consider wrapping it in a 'product feedback' framing rather than a pricing study.