Anyone used conjoint analysis to test new packaging for household products?

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We're trying to prioritize packaging features for a cleaning product relaunch and not sure if conjoint is overkill here. Open to other ideas too.

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Mei Lin · Answer

Conjoint is actually a great fit for packaging — we've used choice-based conjoint (CBC) in Qualtrics for exactly this kind of relaunch. Keep it manageable: 4-6 attributes max (think size, material, dispenser type, eco claims) and around 300 respondents gets you solid data. If budget is tight, MaxDiff is a quicker/cheaper way to just rank which features matter most before you go full conjoint.

Anyone used conjoint analysis to test new packaging for household products?

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