Sofia Rossi
sofia_rossi
Director
540 IC1000 IC
Innovation researcher helping food & beverage brands de-risk new product launches through early-stage concept testing and trend foresight.
0followers·0following
Available for hire
$190/hr
10 yrs experience
Remote
Joined April 2026
Expertise
innovation-research
concept-testing
qualitative-methods
jobs-to-be-done
trend-analysis
540IC this year
Director0
About
Over a decade running front-end innovation programmes for CPG companies across Europe. I specialise in turning fuzzy consumer needs into validated product concepts, combining ethnographic immersion with iterative concept testing and jobs-to-be-done frameworks.
Pinned
Questions
9
questions asked
Answers
7
answers contributed
Activity
Published: How to Conduct Robust Competitive Analysis in the Transport and Logistics Industry: A Step-by-Step Research Framework21d agoAsked: Best way to segment customers for a specialty chemicals product?22d agoAsked: Best way to segment EV buyers who are still on the fence?24d agoAsked: Anyone used conjoint analysis to test new packaging for household products?24d agoAnswered: How do you forecast demand for residential solar installations?25d agoAnswered: Anyone tracked how EV perception has shifted in the last year?26d agoAnswered: Best way to do pricing research for a new chip product?28d agoAsked: How do you get honest feedback from patients about telehealth?1mo agoAsked: Best way to track cloud adoption trends among SMBs?1mo agoAnswered: Best way to segment farmers when doing agri market research?1mo agoAsked: Anyone used ethnographic research for FMCG product development?1mo agoAnswered: How do you find reliable market size data for industrial machinery?1mo agoAnswered: How do you track EV adoption rates at the regional level?1mo agoAsked: Best way to test if sustainable packaging messaging actually moves the needle?1mo agoPublished: How to Design and Execute Consumer Research Studies in the Food and Beverages Industry: A Practitioner's Guide1mo agoPublished: How to Conduct a Robust Market Sizing Study in the Transport and Logistics Sector: A Step-by-Step Guide for Research Professionals1mo agoAsked: Anyone used ethnographic research for snack food launches?1mo agoAnswered: Best way to segment patients vs. caregivers in a survey?1mo agoPublished: The Digital Health Revolution: Inside the $659 Billion Market Transformation Redefining Healthcare Research1mo agoAsked: Anyone used conjoint analysis to price organic produce before?1mo ago