Sofia Rossi
sofia_rossi
Director
540 IC1000 IC
Innovation researcher helping food & beverage brands de-risk new product launches through early-stage concept testing and trend foresight.
0followers·0following
Available for hire
$190/hr
10 yrs experience
Remote
Joined April 2026
Expertise
innovation-research
concept-testing
qualitative-methods
jobs-to-be-done
trend-analysis
540IC this year
Director0
About
Over a decade running front-end innovation programmes for CPG companies across Europe. I specialise in turning fuzzy consumer needs into validated product concepts, combining ethnographic immersion with iterative concept testing and jobs-to-be-done frameworks.
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