Best way to do pricing research for specialty chemicals?

Conjoint can work but it's tough with industrial buyers since sample sizes are usually tiny and they're hard to recruit. Honestly, for specialty chemicals I'd start with in-depth interviews using a Van Westendorp price sensitivity meter — you get directional ranges fast with even 15-20 buyers. Once you have a ballpark, you can do a small discrete choice study if you need to test specific price/feature tradeoffs.