Best way to segment EV buyers beyond just income and age?

Psychographic and behavioral variables tend to be way more predictive for EV buyers — things like environmental identity, tech adoption stage (early adopter vs. pragmatist), and home charging feasibility. We've had a lot of success segmenting on 'range anxiety level' combined with daily commute distance, since those two together reveal very different messaging needs. Jobs-to-be-done framing also works well here if you want to move beyond descriptive segments entirely.