Best way to size the market for a new chip component?

Question

Trying to estimate TAM for a niche semiconductor part and not sure where to start with secondary data. Anyone dealt with this before?

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Amara Okafor · Answer

For niche semiconductor TAM, I'd start with IHS Markit (now S&P Global Mobility) or Omdia — they have component-level shipment data that's hard to find elsewhere. You can also triangulate by pulling 10-Ks from the top 5-10 OEMs likely to use the part and backing into attach rates. Takes a few days but gives you a defensible number.

Best way to size the market for a new chip component?

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