Best way to track 5G adoption across different age groups?

Question

Trying to figure out how quickly different demographics are actually switching to 5G devices. Not sure if a survey is enough or if I need usage data too.

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Carlos Mendez · Answer

Surveys alone will underreport actual adoption since people often don't know or care what network their phone uses. I'd pair a quick survey (n=500+ stratified by age) with carrier or device sales data from sources like GSMA Intelligence or Statista to cross-validate. If you have budget, comScore or Nielsen can give you actual device usage breakdowns by demographic.

Best way to track 5G adoption across different age groups?

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