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Best way to track sentiment around renewable energy adoption right now?

Trying to understand how businesses and consumers feel about switching to solar and wind. Not sure if surveys or social listening makes more sense here.

Related reading:

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Wei Zhang
Wei Zhang
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Honestly, both are useful but for different things — social listening (Brandwatch or even just Sprout Social) is great for catching organic consumer sentiment shifts in real time, while surveys give you the 'why' behind the feelings, especially for B2B decision-makers. I'd start with a quick social audit to spot the dominant narratives, then design a targeted survey around those themes so you're not guessing at what to ask.

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