How do you estimate market size for last-mile delivery startups?

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Trying to scope out the last-mile space for a client pitch and not sure where to start. Any good sources or frameworks you've used?

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Amara Okafor · Answer

For last-mile specifically, I usually start with total e-commerce logistics spend (Statista and McKinsey have solid reports), then narrow down by geography and delivery segment. A simple TAM-SAM-SOM breakdown works well — anchor your SAM using regional parcel volume data from Pitney Bowes' shipping index. That report is free and surprisingly detailed for this exact space.

How do you estimate market size for last-mile delivery startups?

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