How do you segment B2B buyers in the cloud software space?

How do farmers actually find out about new seed products?

From research I've done in East and West Africa, agro-dealer networks and fellow farmers are consistently the top two channels — word of mouth from a trusted neighbor often beats everything else. Demo

What's the best way to survey farmers about new pesticide products?

Honestly, online surveys alone will struggle here — farmer internet access and digital literacy vary a lot depending on the region. Your best bet is usually a hybrid: phone interviews or face-to-face

How do you track shifting brand loyalty in FMCG right now?

Honestly, panel data from NielsenIQ or Kantar is still the backbone for tracking switching — their loyalty metrics have gotten pretty granular post-2022. We've also been layering in monthly pulse surv