How do you track consumer sentiment around renewable energy adoption?

Surveys are a solid baseline but definitely layer in some qualitative — focus groups or even online community forums where people talk freely about energy bills and climate concerns reveal a lot that closed-ended questions miss. For your solar client, I'd also recommend social listening tools like Brandwatch or Sprout Social to track organic conversation trends alongside your primary research. The combo gives you both the 'what' and the 'why' without blowing the budget.