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How do you track consumer sentiment around residential solar adoption?

Trying to get a pulse on what's actually driving or blocking homeowners from going solar. Not sure if surveys are enough or if we need something more qualitative.
market-researchconsumer-behaviormarket-segmentation
Amara Okafor
Amara Okafor
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Surveys are a good starting point but honestly they miss a lot of the nuance — we've found pairing a quick quant survey (think 200-300 homeowners) with a handful of in-depth interviews really fills in the 'why' behind the numbers. Reddit communities like r/solar and review mining from EnergySage are also gold for unprompted sentiment. The financials and trust in installers tend to dominate as blockers, FYI.
Priya Sharma
Priya Sharma

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