How do you track shipper satisfaction across different freight modes?

We ran a similar multi-mode study last year and ended up using one core survey with mode-specific question modules swapped in — saves you from managing three separate data sets while still capturing the nuances (e.g., transit time matters differently for air vs. rail shippers). Tools like Qualtrics make the branching logic pretty straightforward. Just make sure your sample is big enough per mode — we aimed for at least 150 completes per segment to get reliable cuts.