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How do you track why people are switching from gas to EV right now?

Trying to figure out the main drivers behind EV adoption in the US market. Not sure if surveys are enough or if I need something more qualitative.

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Fatima Al-Hassan
Fatima Al-Hassan
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Honestly a mixed-method approach works best here — run a quick quant survey (we use Qualtrics with ~500+ respondents) to rank drivers like fuel savings, tax credits, and range anxiety, then follow up with 8-10 in-depth interviews to get the real 'why behind the why.' Social listening tools like Brandwatch are also gold for catching organic, unprompted reasons people post about switching.

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