How do you track why people are switching from gas to EV right now?

Honestly a mixed-method approach works best here — run a quick quant survey (we use Qualtrics with ~500+ respondents) to rank drivers like fuel savings, tax credits, and range anxiety, then follow up with 8-10 in-depth interviews to get the real 'why behind the why.' Social listening tools like Brandwatch are also gold for catching organic, unprompted reasons people post about switching.