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What's the best way to measure customer satisfaction in last-mile delivery?

customer-experiencesurvey-designdata-analytics
Yuki Tanaka
Yuki Tanaka
Updated 1 weeks ago
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NPS is too blunt for last-mile — you're right to push beyond it. Try a post-delivery CES (Customer Effort Score) survey with 3-4 targeted questions tied to specific touchpoints like tracking accuracy, delivery window adherence, and driver interaction. That way you can pinpoint exactly where the friction is instead of just knowing someone's unhappy.
Amara Okafor
Amara Okafor

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